Ruff Kid has been in the Zambian music industry for a decade and still going strong. With an energetic and strong stage presence and controversial approach to the music and entertainment industry Ruff Kid has proved himself to be one of the big names in the music industry

Born Masautso Nkhoma on March 17, 1986, Ruff Kid grew up in kitwe, in Cha cha cha township. He was the 1st born in the family of three . The young rapper was raised by his mother, Getrude Nkhoma, as a single parent, with no help from the father who left early in their lives.

In his third grade Ruff Kid was sent to the village Eastern province by his mother, and whilst there, the likes of Tu-pac Shakur influenced him to get into rap. Because of the rough childhood and suffering he went through, he decide to name himself Ruff Kid, a name that will always depict and remind him of his hard life as an adolescent. He attend Nyanje Primary School as a junior. He later completed high school as a Chongwe High School graduate.

Ruff Kid turned to rap at a very young age as an escape from the kind of life he was living and the poverty he was facing. In 2000 he met Mainza Chipenzi and recorded his first big record Wekatemwikwa which later opened alot of doors to his career. The record Wekatemwikwa went to number 1 on the African international music charts on Channel O , on the Urban Massive show. His 1st album “All 4 U” was released by Dream Records owned by the Muya Lungu and distributed by Zambia Angola Malawi Music Organisation(ZAMMO).

He later got signed by Joe Chibanga to release his second album titled “Matured”. This album made him tour the Southern Africa, performing alongsides big names like Kabelo, Oliver Mutukuzi, Yvone Chakachaka, Jozi, Zola, etc..

In 2006 he release his 3rd album “Most Wanted” which had hits like Chita, bwete, Mwechilibwe, and the most controversial Chikalalila. The song “Chikalalila” caused alot of controverse in Zambia and other neighbouring countries because of the names of various artists that were mentioned in the record. The song revealed alot of truths about a number of artists private lives

Rapper and Hip-Hop Entrepreneur Ruff Kid won the Born and Bred Award for Best Hip-hop video, CBC Music video Award, Radio Awards. Also known for the most controversial song Chikalalila produced by Raydo, released 2007.After winning peoples hearts with countless hits, ruff kid went on to form his own Record label KANG’ONO ENTERTAINMENT.

MC Wabwino adopted Ruff Kid as his son so he could put him under his protection and guidance. Despite the controverse, Ruff Kid’s name grew even bigger.

Currently, Ruff kid is working on his fourth long awaited album titled “Point Blank” scheduled to be released late 2012.